I turn community listening, platform behavior, and cultural insight into content direction for social-first brands.
Selected Projects, Partners & Brand Environments
Projects, environments, and organizations I have contributed to, collaborated around, or worked within.
—— The Big Problem
Brands do not always need more explanation.
Sometimes they need a better read on how people actually talk, joke, react, and remember.
I like noticing the little shifts in the feed— the comments, captions, formats, screenshots, and jokes that suddenly start showing up everywhere.
—— The shift is already visible in the feed
Public social examples I study — not my work.
Brands do not always need more explanation.
Sometimes they need a better read on how people actually talk, joke, react, and remember.
My role is to translate the benefit into the language the platform already understands.
I turn those signals into content angles, caption directions, creative briefs, and platform-native ideas that help teams move faster and speak more naturally.
Workflow Engineering
Every brief runs through the same six-stage loop — research to results, trilingual, platform-native.
01
Consumer insight before the brief. Platform behavior, cultural register, audience mapping.
Tools
02
Audience, angle, ambition — locked before a single word is written.
Tools
03
Native voice across three languages. Mandarin, English, German — original, not translated.
Tools
04
Creative direction and execution in the same brain. No misalignment. No revision loops.
Tools
05
LINE, Instagram, Rednote, Threads, LinkedIn — each gets its own voice. Not a resize. A rewrite.
Tools
Lovable06
Results tracked from day one. The loop closes here — and feeds the next brief.
Tools
Market Intelligence — Why this matters
2 billion people. $3.5 trillion in spending influence. The generation rewriting how brands enter Taiwan and APAC — and most are still using the old playbook.
Global Gen Z spending influence
Of luxury market by 2030 (Bain)
Touchpoints needed to convert one Gen Z buyer
Avg daily TikTok use, Gen Z
Sources — Bain, McKinsey, Salesforce, GWI · 2024–2025
— What the data shows
LINE, Instagram, Dcard, PTT each demand a different register. Repurposed content fails all four at once.
— Bain Global Gen Z Report 2024 · We Are Social
Taiwanese Gen Z trust is built through community resonance — not broadcast volume. Dcard reviews carry more weight than any paid placement.
— Edelman Trust Barometer · Dcard Insights 2024
The old funnel is dead. Always-on creative volume across platforms is now the entry ticket — not a strategy.
— Salesforce Connected Consumer 2024
Gen Z uses AI daily and rejects AI-generated content that feels generic. Speed of production + cultural specificity is the new baseline.
— McKinsey State of AI · Gartner CMO Survey 2025
Brands reaching Gen Z in Taiwan need someone who is...
Click any project to open the full case study.
BRAND CAMPAIGN
Cross-media ecosystem, built from zero.
BRAND CONCEPT · SKINCARE
Botanical brand storytelling.
DIGITAL EXPERIENCE
Motion-led luxury fashion app.
— Work Experience
Experience · 2017 — 2025
From editorial media and premium retail to agency campaigns and student-focused brand partnerships — my experience sits close to how people notice, trust, compare, and respond.
Black Swan Agency · Nürnberg, DE
Campus Insider · Nürnberg, DE
Shin Kong Mitsukoshi · Taipei, TW
NTUB Career Ambassadors · Taipei, TW
LeadExpo Solutions · Taipei, TW
ELLE Magazine Taiwan · Taipei, TW
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✦“I write copy that teases, provokes, and sparks curiosity — always with an artistic edge.”
I like the part of social where language gets a little weird, a little sharp, and somehow very honest.
The caption that feels too polished.
The comment that says what everyone is thinking.
The joke that only works this week.
The screenshot people send because “this is so real.”
I pay attention to those shifts.
My work turns that instinct into content angles, caption directions, creative briefs, and platform-native ideas, the kind that feel less like a campaign entering the feed, and more like the feed letting it in.
— Platform Translation
A good idea should be able to change clothes depending on the platform.
The Product
A low-sugar energy drink for hot days, long afternoons, and people running on 12% battery.
Aesthetic, clean, lifestyle-led.
Too hot to function. Cold enough to bring you back. 🧊
Conversational, funny, reply-friendly.
drank this and suddenly remembered I'm a person again
LINEClear, practical, action-driven.
低糖能量飲新品上市。 清爽氣泡、冰鎮更好喝，適合炎熱天氣、下午提神與工作學習時飲用。立即查看 →
Working Philosophy
Strategy without execution is a deck.
Execution without strategy is decoration.
The brief should travel. The voice should rewrite.
Platform-native or platform-noise.
Drawn to what I feel. Fall for what feels right.
— Working Strengths
I notice tone, hesitation, emotion, and context before writing or recommending direction.
I adapt language and structure based on how people actually behave on each platform.
I turn messy observations into clear content angles, briefs, decks, and next steps.
I keep projects moving across people, timelines, feedback, and revisions.
I understand how tone shifts across Chinese, English, German, Taiwan, and European contexts.
I care about visual consistency, brand feeling, and whether the final output feels right for the audience.
— Education + Achievements
Honor
Valedictorian
Rank
Top 5%
GPA
3.78
BA, Applied Foreign Languages (English Focus)
Taipei, Taiwan · Sep 2021 – Jun 2023
Exchange Semester — BS International Business
Nürnberg, Germany · Mar 2023 – Aug 2023
AI Tools · Adobe Suite · Notion Systems · CapCut Production
Continuous · Self-directed
Languages
International Footprint
Home base · Trilingual production · Consumer + B2B experience
International English-language brand context
International English-language brand context
Northern European creative and design hub
Editorial, agency, and tech crossover market
Editorial reference · Fashion and lifestyle market exposure
14 months · Exchange + agency work · European market context
Campaign execution across German market clients
Greater China market exposure · Bilingual campaign reach
Mainland China audience context · Mandarin market
Tech and consumer electronics hub · B2B touchpoints
Lifestyle and hospitality market reference
Editorial and consumer brand reference
Regional Japanese market context
Northern Japan lifestyle and tourism context
K-culture and beauty market exposure
Campaign experience across Taiwan, Germany, and international B2B sectors
Eight years. Three languages. Two continents reached. One brain.
✦ On Record
"Kristy is one of the most intuitive people I've come across in the creative space — and I've worked with a lot of them over the past ten years. Her taste, her style, her messaging instincts, and specifically her Gen Z fluency and sequencing are just different. Whether it was outreach campaigns or direct consumer brand work, she was consistently on point. Every single time. When she commits to something, it gets done. I've seen her deliver at 2am on things nobody even asked her to push that hard on. That's not work ethic you train into someone — you either have it or you don't. She has it. She ran creative direction across 25+ campaigns, embedded herself into sales and marketing execution, handled qualification, lead assessment, and prospect targeting for high-net-worth audiences, and moved across consumer segments without missing a beat. She understands GTM sequencing. She understands the sales process. She didn't just learn these systems — she built several of them herself. Don't waste my advice: hire her. Seriously. It'll probably be one of the better decisions you make. Her work speaks for itself. So do her results. For further information on her performance, feel free to reach out directly."
Note: Black Swan Agency has since restructured into Black Swan Sales, a boutique B2B sales agency. Kristy operated across brand, messaging, and sales-side campaign execution during this transition.
BRANDS & PROJECTS WORKED WITH
✦ ○ ✦ · LET'S WORK TOGETHER
Send a message and expect a reply within 24 hours.
I'm actively looking for exciting career opportunities. If you have a role, project, or collaboration that fits my skill set, drop a note here — I'll get back to you within 24 hours.
